BLAKELY MADE

BRAND IDENTITY
PRINT AND PACKAGING
DIGITAL MARKETING

PHOTOGRAPHY BY CAM WILDER
CREATED WHILE AT BLAKELY MADE

STRATEGY

Blakely Made required a brand identity that bridged the gap between her roots as a local Charleston artist and her evolution into a premier coastal painter and visual artist. While her previous branding felt personal and homemade, the growth of her studio demanded a strategy that elevated her work to a sophisticated, gallery-ready level without losing the intimate connection her collectors cherish. Our goal was to create a visual identity that felt as luminous and serene as her paintings, positioning Blakely Made as a luxury art brand that celebrates the intersection of fine art and coastal living. Inspired by the soft light and natural rhythms of the South Carolina coast, the brand was built to serve as a high-end digital gallery.

RESULTS

We achieved this through a refined, airy color palette, an elegant mix of minimalist serif and hand-rendered typography, and organic, star-inspired motifs that echo the celestial themes in her work. The result is a brand that feels both prestigious and deeply personal, transitioning Blakely from a local creator to a sought-after artist whose brand identity now truly matches the caliber of her artistry.

Pattern of small fish outlines and the text "BLAKELY MADE" on a blue background.
Open scrapbook or photo album showing two photographs of a couple outdoors, dried flowers, a seashell, a handwritten note, and various cutouts and images including a moonlit beach scene, plant illustrations, and a small blue patterned strip at the top.
A hand holding a green object over water on a boat, with the boat's edge and railing visible in the foreground.
Text overlay on black background reading 'BLAKELY MADE' with a star inside the letter 'A' in the word 'BLAKELY'.
A woman sitting on top of a beige file cabinet in an art studio, looking to her left. Behind her, there are framed art pieces on a white brick wall and fabric wall hangings with designs of shells and sea creatures. Two wall-mounted lamps illuminate the artwork, with sheer white curtains on either side.
A woman sitting on a boat, painting a landscape on a large sheet of paper attached to a drawing board. The scene includes water, trees, and a setting sun. The boat's surface holds painting supplies like brushes, a palette, and a jar.
A book titled 'Sun, Moon, and Sea' by Blake Warde resting on a beach towel, with an orange and a pair of sandals nearby.
Business cards for Blakely Made, a little artist. One card shows the company name, the other displays contact information including email, website, and Instagram handle, all in light blue textured background.
Person covering face with a blue towel against the ocean and clear sky background.
Light background with two blue, hand-drawn star shapes in opposite corners.

FEATURED PROJECTS

  • Business cards for Marmalade clothing brand in blue, yellow, and orange colors displayed on a dark green background.

    MARMALADE

    The rebranding of a series of women’s brick-and-mortar and online boutiques that highlights the playful, enigmatic side of going shopping.

    VIEW PROJECT
  • Black and white image of a person lying in a chair outdoors, with "UNSORTED" text overlayed.

    UNSORTED.

    An independent label by Hunter Hardee inspired by technique and voracious curiosity. A line of clothes that challenges the notion of what clothes can be.

    View Project
  • An orange book titled 'Curated by Caroline' lies on a marble floor next to a lamp stand.

    CURATED BY CAROLINE

    A high-end, personable brand for personal styling and curation service by Caroline Bishop Cundith.

    View Project
  • Person holding a smartphone showing a menu for the Ethos club, listing options like Club Culture, Ethos News, Team, Schedule, Classes, Memberships, Gallery, and Contact, with a "Become a Member" button at the bottom.

    ETHOS ATHLETIC CLUB

    A bold website to attract new members, host class signups, and digitally express the world of Ethos A.C.

    View Project
  • Person wearing a shirt with the text 'Roseline' in a wine bar setting, surrounded by bottles and a set dining table.

    ROSELINE WINE BAR

    Brand identity and collateral for an intimate wine bar that boasts fine wines with a side of funky vibes.

    View Project