FLYBOY APERITIF

BRAND IDENTITY
BRAND STRATEGY
NAMING
PACKAGING DESIGN
PRINT DESIGN
SOCIAL MEDIA MARKETING
DIGITAL MARKETING
COLLATERAL
WEBSITE DESIGN

STRATEGY

TKTKTK needed a brand identity as striking and refined as its architectural presence. Rising 42 stories above Charlotte’s skyline, this ultra-luxury residence required more than just a logo; it needed a narrative. One that spoke to the discerning few drawn to uncompromising design, world-class amenities, and a lifestyle that defies convention. Inspired by the signature V-shaped beams at its foundation, the brand had to reflect strength, sophistication, and exclusivity. The solution was a bold yet graceful visual system that echoed the building’s sculptural elegance while appealing to a cosmopolitan clientele. Through modern typography, an architectural color palette, and a minimal yet commanding design language, we crafted an identity that positions Vivian as Charlotte’s most coveted address. The brand system extends across digital and print, creating a seamless experience that feels both elevated and intentional, every touchpoint reinforcing the rare air of life at the top.

RESULTS

TKTKTK final brand system for Vivian offers a refined yet arresting visual language that mirrors the elegance of its interior architecture. A creamy palette of nuanced neutrals evokes serenity and sophistication, while a sultry, deep cherry accent adds just the right touch of allure, an unexpected note of boldness within the calm. Typography strikes a delicate balance between high-fashion editorial and clean modernism, creating a sense of effortless luxury. Layouts play with rhythm and scale, juxtaposing sweeping imagery with intimate details to guide the eye and deepen engagement. This is minimalism with intention: quietly opulent, never cold. From signage to digital campaigns, print collateral to personalized leasing gifts, every brand touchpoint reinforces Vivian’s identity as a place where refined living and architectural artistry converge.

A box of wooden cotton swabs with white tips on a beige background
A red striped gift box wrapped with a satin ribbon tied in a bow, placed on matching striped wrapping paper.
A white pump bottle labeled Vivacity on a white surface, with sunlight and shadows, on a textured beige background.
Laptop on a wooden table displaying a website, with beige curtains in the background.
A restroom sign with a wooden background and black symbols for male and female, located on a wall with black metal structures.
A woman walking on a tiled floor, wearing a long beige dress, open-toe black high heels, and a black ankle strap. The image is taken from a low angle.
Light gray background with a faint, outlined logo of a 'W' and 'V' overlapping in a minimalist design.
A dark burgundy booklet titled 'Vivian Queensbridge Collective' with a minimalistic design, placed on a light beige background.
A website layout featuring a beige background with a central white section containing a grid of four images, and topics listed below each image including Strategy, Community, Identity, and Experience, with page numbers for related sections.
A woman with blonde hair sitting in a car, looking thoughtfully out the window.
A webpage layout with three images and accompanying text. The first image is a modern lamp with a round glowing bulb. The second image shows two women in business attire having a conversation outdoors near a parked car in an urban setting. The third
A digital profile page featuring a young African American man named Vince sitting in a vintage car. The page includes his age, profession, hobbies, and a brief personal biography on the right side of the page.
A community amenities brochure showing three images and a list of amenities including fitness, coworking, lounge, and sports court.
A magazine cover titled 'IDENTITY' featuring a man in a suit pouring a drink, with a sleek black background and a vertical photo of the man on the right side.
Design document with text sections titled 'Name' and 'Logo System' and a dark maroon square with white 'Vivian' and 'Queensbridge Collective' logos, on a beige background.
Design board showing logo concepts for Vivian, including primary lockups, wordmark, Queensbridge Collective, horizontal alt, icon, and variations with different fonts and symbols, on a light background.
A color hierarchy chart with swatches and descriptions of deep cherry, bitter chocolate, stone, marble, and porcelain colors on a split background of dark and light colors.
A design layout showing an identity application for Vivian. It includes sections with fonts, sizes, application details, and a black rectangular area with white text that says, "Above all, Vivian," followed by a description and a website, address, an
An open magazine or booklet with a section titled 'BRAND VOICE' on the left page and a list of characteristics on the right page, placed against a beige background.
A digital catalog page titled 'Office Decor' showcasing various office accessories and decorations including a glass with a drink, a folder, a mug, a marble bowl, a pen holder with writing utensils, a white notepad holder, and a marble vase.
A brochure page titled 'Resident Events & Experiences' with three photos at the top. The first photo shows a wicker basket, the second photo features a table of desserts and snacks, and the third photo shows a person in a suit opening a car door. The

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