IN GOOD HANDS

BRAND IDENTITY
BRAND STRATEGY
PACKAGING DESIGN
COLLATERAL
WEBSITE

STRATEGY

In Good Hands came to STUDIO ANDOR as a new boutique with a clear point of view: elevated, structural basics alongside expertly curated vintage and home goods. The challenge was to build an identity that could hold those two worlds together without flattening either one. The solution was a brand system rooted in restraint and quiet confidence. A deep burgundy anchors the palette with warmth and authority, paired against a soft grey that keeps everything from feeling heavy. Together, they create the feeling of a space that is considered without being cold. Typography was kept clean and precise, letting the product lead. The final layer was a hand-drawn IGH monogram seal, loose and gestural, offering the one moment of personality that keeps the brand from feeling too self-serious.

RESULTS

The final brand system for In Good Hands extends seamlessly from the physical to the digital. Hang tags, sew-in garment labels, tissue paper, and custom matchbooks all speak the same visual language, making every customer touchpoint feel intentional. The matchbook copy "Time to Strike a Pose" became a signature detail that customers remember. The mobile e-commerce experience carries the same considered aesthetic in-store, ensuring the brand holds up wherever a customer encounters it. The result is an identity that earns trust before a word is spoken. One that feels like it has been around long enough to know exactly what it is.

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