MARMALADE

BRAND IDENTITY
BRAND STRATEGY
PRINT DESIGN
SOCIAL MEDIA MARKETING

PHOTOGRAPHY SUPPLIED BY THE MARMALADE TEAM

Marmalade logo with stylized text and the phrase 'Fresh Clothing' underneath.

STRATEGY

Marmalade’s rebrand was rooted in elevating their playful spirit while positioning them as a high-end destination for fashion lovers of all ages. The goal was to capture the store’s kaleidoscopic personality—bold, bright, and joyfully unexpected—while signaling sophistication and style authority. Inspired by the brand’s namesake, I designed ribbon-like “peels” that twist and dance across layouts, creating motion and personality across digital and in-store touchpoints. A refined yet daring color palette invites customers into a world of imaginative combinations, while elegant typography grounds the identity in luxury. The result is a brand that doesn’t chase trends; it celebrates style as a form of play.

A smiling woman and man skateboarding together on a paved street in the late afternoon, holding hands and enjoying each other's company.
Abstract digital illustration with a dark background, light blue curved lines, and orange squiggles.
Yellow Marmalade shopping bag with black handles on a light-colored surface, with a pillow and shadow in the background.
A woman with short, slicked-back blonde hair wearing a dark striped jacket, standing sideways against a white background with layered graphic design in warm tones and the words Marmalade Fresh Clothing.
Two young women running and laughing on a paved street in a suburban neighborhood on a sunny day.
Image of a yellow handbag on a wooden shelf with fashion magazines, and perfume bottles behind a glass display, with a framed floral painting in the background.
A red bowl filled with lemons, topped with a white baseball cap with red embroidery, on a yellow textured surface.
A white rectangular card with the word 'MARMALADE' in large black text, flanked by two yellow tabs, set against a light blue background, with smaller text reading 'FRESH FASHION' and 'FOR ALL'.
A person sitting on a black bench or sofa holding a light blue shopping bag with the words 'MARMALADE' and 'FRESH CLOTHING,' along with locations Brooklyn, Coeur d'Alene, Savannah, SROKANE, printed on it.
Close-up of a person sitting on a couch, holding a smartphone showing an online shopping app with a picture of woman in light blue pajamas.
A green hardcover book with a smartphone placed on top is on a brown leather couch.
Fashion poster with the word "MARMALADE" at the top, featuring a woman with long brown hair wearing a black sleeveless dress with white stripes and ruffled shoulders, set against a dark background with orange curved lines.

FEATURED PROJECTS

  • Cover page of Vivian luxury apartments brochure with dark red background, large white text reading "Vivian," and smaller white text at the bottom reading "Luxury Apartments Queensbridge Collective."

    VIVIAN

    Brand Identity, print, and digital design for a luxury class-A, 42-story high-rise in Charlotte, NC. Putting the V in VVIP.

    VIEW PROJECT
  • An orange book titled 'Curated by Caroline' lies on a marble floor next to a lamp stand.

    CURATED BY CAROLINE

    A high-end, personable brand for personal styling and curation service by Caroline Bishop Cundith.

    View Project
  • Black and white image of a person lying in a chair outdoors, with "UNSORTED" text overlayed.

    UNSORTED.

    Rebrand for an independent label by Hunter Hardee inspired by technique and voracious curiosity.

    View Project
  • Person holding a smartphone showing a menu for the Ethos club, listing options like Club Culture, Ethos News, Team, Schedule, Classes, Memberships, Gallery, and Contact, with a "Become a Member" button at the bottom.

    ETHOS ATHLETIC CLUB

    A bold website to attract new members, host class signups, and digitally express the world of Ethos A.C.

    View Project
  • Person wearing a shirt with the text 'Roseline' in a wine bar setting, surrounded by bottles and a set dining table.

    ROSELINE

    Brand identity and collateral for an intimate wine bar that boasts fine wines with a side of funky vibes.

    View Project