MEREDITH WIKSELL

BRAND IDENTITY
STRATEGY
COLLATERAL

A woman with dark hair wearing sunglasses, a patterned headscarf, and gold jewelry by a swimming pool.
Two women smiling and chatting at a celebration, holding glasses of sparkling wine, with a decorated table of desserts in the background.
Logo with the text 'Meredith Wiksell Photography' in large brown letters on a white background.
A bottle of tequila surrounded by orange and yellow tulips and green limes, placed on a white textured surface.
A woman in black athletic wear is outdoors, stretching on a green court with trees in the background.

STRATEGY

Meredith Wiksell, a commercial photographer specializing in sunny, retro-feeling imagery, needed a brand identity that was as vibrant and authentic as her work. The goal was to build a visual strategy that would not only reflect her personal style—heavily influenced by the warm, nostalgic vibes of 60s and 70s California—but also help her stand out in a competitive market. We aimed to create a brand that felt both distinct and professional, speaking directly to her ideal clients in hospitality, lifestyle, and luxury. By focusing on a sunny yet sophisticated color palette and a mix of classic and personable typography, we crafted a brand that is both playful and polished, allowing Meredith to attract high-end clients while staying true to her unique creative voice. The result is a brand that feels effortlessly chic and perfectly captures the essence of her art.

RESULTS

The final brand system for Meredith Wiksell delivers a warm, polished, and authentic visual language that perfectly mirrors her signature photographic style. The color palette, reminiscent of a sun-drenched, washed-out film photo, balances golden yellow and earthy tones with a calming sage and creamy beige. This low-contrast yet vibrant scheme allows her photography to be the hero, while the brand elements subtly enhance the overall aesthetic. The typography further reinforces this duality, pairing a classic, sophisticated wordmark with a hand-drawn subhead font that adds a touch of retro charm and personality. Every detail, from the stationery to the social media graphics, works together to create a cohesive and memorable brand presence. The system positions Meredith not just as a photographer but as a creative partner who brings a unique, artistic perspective to every project.

Outdoor dining table set for a formal meal with white plates, gold utensils, glassware, candles, and green foliage centerpieces.
A person with a beige tote bag that has the name 'Meredith Wiksell' printed on it, wearing a red top, a white cap, and denim shorts, standing indoors.
A woman sitting on a sports court, stretching with her arms overhead, wearing black athletic clothing and sneakers.
A hand holding a book titled 'Meredith Wiksell' with a picture of a bottle and green fruits on the cover, against a beach background with rocks and the ocean.
Book cover titled "Photography" by Meredith Wiksell, with a minimalist design and a small logo containing the letter M in the bottom right corner.
Elegant outdoor event table set with white tablecloth, gold flatware, white plates, glasses, and floral centerpieces, surrounded by wooden chairs on a brick patio.
Magazine cover featuring a woman holding a surfboard, smiling under a clear blue sky, with palm trees in the background. The text on the cover reads 'Meredith Wiksell' and 'Commercial Photographer'.
White T-shirt hanging on a wooden rack with the text "Meredith Wiksell" and "Since 2020" printed on the front.
The logo reads 'Meredith Wikksell Photography' in white text on a black background.
A flyer describing Meredith Wiksell, a Charleston-based commercial photographer, on a background of a dining table with plates, napkins, a candle, and a glass of water.
A person is holding a smartphone displaying an Instagram profile with photos of a woman outdoors, including landscapes, a portrait, and a woman in a swimsuit.
Person wearing a red top and light blue jeans standing on a beach with a business card partially visible in the back pocket.
A smartphone with a yellow background on the screen, displaying a profile of Meredith Wicksell, a Charleston-based photographer, on a pink napkin, next to a glass of iced tea with lemon slices on a beige table.
A brown envelope with a white card inside, displaying the name 'Meredith Wikell Photography' in brown text, and contact information at the bottom.
A glass of pink cocktail with ice and a lemon wedge, placed on a white surface near a pool, with a small white card reading 'Meredith Wiksell Photography' next to it.
Two people sitting at a table with plates of gourmet food and a cocktail, smiling at each other in a restaurant setting.
Book cover featuring a dining table setup with tall glass vases, green leaves, and white flowers, with the title 'Meredith Wiksell' and role 'Commercial Photographer'.

FEATURED PROJECTS

  • Business cards for Marmalade clothing brand in blue, yellow, and orange colors displayed on a dark green background.

    MARMALADE

    The rebranding of a series of women’s brick-and-mortar and online boutiques that highlights the playful, enigmatic side of going shopping.

    VIEW PROJECT
  • Black and white image of a person lying in a chair outdoors, with "UNSORTED" text overlayed.

    UNSORTED.

    An independent label by Hunter Hardee inspired by technique and voracious curiosity. A line of clothes that challenges the notion of what clothes can be.

    View Project
  • An orange book titled 'Curated by Caroline' lies on a marble floor next to a lamp stand.

    CURATED BY CAROLINE

    A high-end, personable brand for personal styling and curation service by Caroline Bishop Cundith.

    View Project
  • Person holding a smartphone showing a menu for the Ethos club, listing options like Club Culture, Ethos News, Team, Schedule, Classes, Memberships, Gallery, and Contact, with a "Become a Member" button at the bottom.

    ETHOS ATHLETIC CLUB

    A bold website to attract new members, host class signups, and digitally express the world of Ethos A.C.

    View Project
  • Person wearing a shirt with the text 'Roseline' in a wine bar setting, surrounded by bottles and a set dining table.

    ROSELINE WINE BAR

    Brand identity and collateral for an intimate wine bar that boasts fine wines with a side of funky vibes.

    View Project