VIVIAN

BRAND IDENTITY
BRAND STRATEGY
PRINT DESIGN
SOCIAL MEDIA MARKETING
DIGITAL MARKETING
COLLATERAL
WEBSITE DESIGN

STRATEGY

Vivian needed a brand identity as striking and refined as its architectural presence. Rising 42 stories above Charlotte’s skyline, this ultra-luxury residence required more than just a logo; it needed a narrative. One that spoke to the discerning few drawn to uncompromising design, world-class amenities, and a lifestyle that defies convention. Inspired by the signature V-shaped beams at its foundation, the brand had to reflect strength, sophistication, and exclusivity. The solution was a bold yet graceful visual system that echoed the building’s sculptural elegance while appealing to a cosmopolitan clientele. Through modern typography, an architectural color palette, and a minimal yet commanding design language, we crafted an identity that positions Vivian as Charlotte’s most coveted address. The brand system extends across digital and print, creating a seamless experience that feels both elevated and intentional, every touchpoint reinforcing the rare air of life at the top.

RESULTS

The final brand system for Vivian offers a refined yet arresting visual language that mirrors the elegance of its interior architecture. A creamy palette of nuanced neutrals evokes serenity and sophistication, while a sultry, deep cherry accent adds just the right touch of allure, an unexpected note of boldness within the calm. Typography strikes a delicate balance between high-fashion editorial and clean modernism, creating a sense of effortless luxury. Layouts play with rhythm and scale, juxtaposing sweeping imagery with intimate details to guide the eye and deepen engagement. This is minimalism with intention: quietly opulent, never cold. From signage to digital campaigns, print collateral to personalized leasing gifts, every brand touchpoint reinforces Vivian’s identity as a place where refined living and architectural artistry converge.

Black rectangular sign with white text reading Vivian Queensbridge Collective, mounted on a textured beige wall.
Two women sitting at a bar, one pouring wine and the other with a glass of red wine, in a dimly lit setting.
Black and white logo with the words 'VIVIAN' in large serif font and a V-shaped symbol above.
Black and white line drawing of a person climbing a mountain with a flag on top, with another person beside them.
Close-up of a cluster of yellow buttercup flowers with green leaves against a dark background.
A white, blank background with no discernible objects or features.
Black and white image of a cartoon bunny holding a carrot.
Person holding a business card against a beige background. The card has the name 'VIVIAN' embossed in large letters and includes contact information for Toby Maguire, a leasing agent.
A white paper on textured cream-colored stairs with shadow across the page, featuring the name 'Vivian' at the top and some text below.
Book cover with maroon vertical band on white background. Top text: "Striking in All the Right Ways." Bottom text: "Vivian."
Letter with the text 'Above All, Vivian' resting on a red geometric object against a gray background.
Black pen with silver accents lying on a white surface, surrounded by a black border.
Person holding a floor plan for an apartment named 'Victory' with a living room, kitchen, primary bedroom, bathroom, closet, den, and balcony.
A box of wooden cotton swabs with white tips on a beige background
A red striped gift box wrapped with a satin ribbon tied in a bow, placed on matching striped wrapping paper.
A white pump bottle labeled Vivacity on a white surface, with sunlight and shadows, on a textured beige background.
Laptop on a wooden table displaying a website, with beige curtains in the background.
A restroom sign with a wooden background and black symbols for male and female, located on a wall with black metal structures.
A woman walking on a tiled floor, wearing a long beige dress, open-toe black high heels, and a black ankle strap. The image is taken from a low angle.
Light gray background with a faint, outlined logo of a 'W' and 'V' overlapping in a minimalist design.
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FEATURED PROJECTS

  • Business cards for Marmalade clothing brand in blue, yellow, and orange colors displayed on a dark green background.

    MARMALADE

    The rebranding of a series of women’s brick-and-mortar and online boutiques that highlights the playful, enigmatic side of going shopping.

    VIEW PROJECT
  • Black and white image of a person lying in a chair outdoors, with "UNSORTED" text overlayed.

    UNSORTED.

    An independent label by Hunter Hardee inspired by technique and voracious curiosity. A line of clothes that challenges the notion of what clothes can be.

    View Project
  • An orange book titled 'Curated by Caroline' lies on a marble floor next to a lamp stand.

    CURATED BY CAROLINE

    A high-end, personable brand for personal styling and curation service by Caroline Bishop Cundith.

    View Project
  • Person holding a smartphone showing a menu for the Ethos club, listing options like Club Culture, Ethos News, Team, Schedule, Classes, Memberships, Gallery, and Contact, with a "Become a Member" button at the bottom.

    ETHOS ATHLETIC CLUB

    A bold website to attract new members, host class signups, and digitally express the world of Ethos A.C.

    View Project
  • Person wearing a shirt with the text 'Roseline' in a wine bar setting, surrounded by bottles and a set dining table.

    ROSELINE WINE BAR

    Brand identity and collateral for an intimate wine bar that boasts fine wines with a side of funky vibes.

    View Project